"Loved the girls and service at Belle et Blanc! They always tried to squeeze me in even when I left it late to book an appointment and were always quick in responding to my emails. Loved the whole experience, 10/10."
Marlies, Belle et Blanc Bride
Melbourne Wedding Dress Shop
ESSENCE
The Essence Collection. Private bridal appointments on Sydney Road, Brunswick.
Gowns
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The Essence Collection
Discover
Private appointments
Book your appointment
Explore our wedding dress collections, including Essence, in a private 90-minute appointment at our Brunswick bridal shop.
Featured Gowns
Our most-loved wedding dresses
A curated selection of designer wedding dresses from our six collections. Every gown is hand-selected and expertly fitted at our Melbourne bridal shop in Brunswick, ready for the moment you've always dreamed of.
Real Belle Brides
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The Essence Collection
MADE ONLY FOR YOU
Modern silhouettes in Mikado, satin and hand placed lace. A quiet kind of confidence.
View the CollectionOur Designers
Bridal gowns for every style
From modern to minimal, each collection brings its own silhouette to our Brunswick boutique. Browse online; meet them in person.
Élan Collection
Élan Collection
Shop by style
Discover
Ready to wear, tailored to you.
Discover our curated collection of ready-to-wear gowns, thoughtfully selected for their fit, finish and quality. Each gown is fitted in our Brunswick boutique and expertly altered to ensure it feels made for you.
01
Discover Our Collections
Explore the collections one on one with our team in our Brunswick boutique.
02
Find The One
Try on our curated selection of ready-to-wear gowns and find the silhouette, fabric and finish that feels unmistakably yours.
03
Perfect The Fit
Our expert in-house alterations ensure your gown is tailored to you, from your first fitting through to the final steam, ready for the day.
Book Your One-on-One Wedding Gown Appointment
Private fittings,
by appointment.
Every appointment at Belle et Blanc is private, unhurried, and one-on-one with a stylist who learns what you love. Visit our Brunswick boutique to try our full range.
Our bridal shop
Melbourne’s bridal shop on Sydney Road
Belle et Blanc is a wedding dress shop and bridal boutique in Brunswick, dressing Melbourne brides since 2016. Book a private appointment to try on designer wedding dresses and bridal gowns from our six collections, with a stylist to guide you.
We offer in-store fittings and alterations, so your dress feels made for you. Gowns start from $2,600, and our team will guide you from your first try-on to your final fitting.
Our Boutique
Visit us on Sydney Road, Brunswick.
480 Sydney Road, Brunswick VIC 3056
Available online or by private appointment in our boutique
Monday to Saturday, 10:00 to 5:00
Sunday, 11:00 to 4:00
Reviews
Rated 4.6 from 218 Google reviews
★★★★★
“Highly recommend this wedding dress shop. All the staff were incredibly friendly and made me feel so comfortable from the moment I walked in.”
★★★★★
“The most beautiful place to try on and find the dress of your dreams.”
★★★★★
“...from the moment I walked in to the moment I left the service was 10/10.”
FAQ
Questions about your appointment
Where is your bridal shop?
We are at 480 Sydney Road, Brunswick VIC 3056. We are open Monday to Saturday 10am to 5pm and Sunday 11am to 4pm.
What happens at my first appointment?
Your first appointment is a personalised 90-minute consultation with one of our expert bridal stylists, who will take the time to understand your wedding vision and personal style.
How much do your wedding dresses cost?
Our gowns start from $2,600.
Is there a charge for bridal appointments?
Yes. Your initial bridal appointment lasts 90 minutes and costs $60, your second appointment is complimentary, and a third 30-minute appointment is $30.
When should I start shopping for my wedding gown?
We recommend starting your search about 8 to 10 months before your wedding day. This allows time for your gown to be made and delivered, followed by fittings and alterations.
How far in advance should I book my appointment?
We recommend booking 2 to 3 weeks in advance. Weekend appointments are our most sought after and often book out quickly.
Do you offer bridal alterations?
Yes. We offer in-house bridal alterations. Your first alterations consultation is $90, which is fully redeemable towards your alterations if you go ahead with them through us. Alterations are quoted separately.